✱ Active Seeding — Talent & Brand Management LA · NY

The right creators,
paired with the right
brands.

We represent a curated group of creators and place them in work that's actually worth making.

Start a conversation
What we do

A short list of things we do, done well.

Every engagement runs through us directly — from first intro to final wrap.

01
Talent Management
Day-to-day representation across deals, content, scheduling, and creative direction. We're in the room (and the group chat).
Ongoing
02
Brand Partnerships
Sourcing, negotiation, and creative oversight on integrations and ambassador deals — structured so the work compounds, not just the fee.
Project
03
Original IP & Production
Owned formats, podcasts, and video series developed with our roster as principals — equity and back-end where it makes sense.
Select
Previous partners

Brands we've built real work with.

Recent partners across tech, entertainment, and consumer. Hover any cell for engagement details. Case studies on request.

01 Anthropic
Influencer partnership2025 — 26
02 Google
Feature launches2020 — 26
03 Spotify
Influencer partnership2022 — 26
04 Netflix
Series promotion2023
05 TikTok
Creator program2022 — 26
06 Adobe
Feature launches2024
✱ All marks © their respective owners.
About

Built by people who came up online.

Active Seeding is a small management agency founded on a simple idea: the best creators don't need bigger deals — they need better ones.

We work with a curated roster across tech, culture, and design. We analyze and tailor every project to make each partnership more cohesive than the last.

Operating out of Los Angeles and New York.

Contact

Got a brief, an idea,
or a great story?

patrick@activeseeding.com →

Partnerships

patrick@activeseeding.com

Studios

Los Angeles
New York

Hours

Mon — Fri
By appointment

Active Seeding